Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand for quality moments. IBM's 2018 CMO Institute of Business Value study found that CMOs and marketing functions are increasingly using AI to deliver more personalized client experiences and make more informed decisions. In fact, nearly 40% of CMOs are planning to reinvent customer experiences with AI. The application of AI can help transform marketing departments in a variety of ways and allow marketing professionals to rapidly access insights that can assist customer experience design and development teams, as well as customer-facing professionals and engage customers directly in personalized experiences, such as those provided by chatbots or robots.

Are your website and other customer channels performing flawlessly – or are your customers struggling? Not too long ago, when you wanted a new product, say a vacuum cleaner, that meant driving to a brick-and-mortar store to research. You'd test-drive the product, choose between upright or canister, bagged or unbagged. Maybe you'd ask a friend or two for a recommendation. Often, a sales rep could answer questions and help you with your purchase.

November 15, 2017 Written by: Kareem Yusuf, Ph.D As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the "Jedi mind trick;" and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly what will happen next and what I should do in the moment. Of course, there is only one problem with all this--our current reality. Wilson predicted, the world will be run by synthesizers, people able to put together the right information at the right time and think critically about it to make important choices wisely. And, that is exactly what IBM Watson is doing today.

Are your website and other customer channels performing flawlessly – or are your customers struggling? Not too long ago, when you wanted a new product, say a vacuum cleaner, that meant driving to a brick-and-mortar store to research. You'd test-drive the product, choose between upright or canister, bagged or unbagged. Maybe you'd ask a friend or two for a recommendation. Often, a sales rep could answer questions and help you with your purchase.

November 15, 2017 Written by: Kareem Yusuf, Ph.D As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the "Jedi mind trick;" and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly what will happen next and what I should do in the moment. Of course, there is only one problem with all this--our current reality. Wilson predicted, the world will be run by synthesizers, people able to put together the right information at the right time and think critically about it to make important choices wisely. And, that is exactly what IBM Watson is doing today.

"The Last Jedi" has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there's another Force that's radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every business transaction, process and system. And it can drive incredible customer experience transformation, if you have the right tools to tap into it. Advanced analytics is a fierce addition to our marketing arsenal, but it can't help us conquer the Dark Side of data to truly know our customers as individuals and respond to their unique wants, needs and struggles in real time.

Today's retailers have to find profitable strategies to deliver on their customers' expectations, amid significant fulfillment challenges and complexities. Customers don't understand the massive omnichannel fulfillment operation that is set into motion when they click "Buy Now." Whether they purchase a product on your e-commerce site for home delivery or order a product to be delivered to your nearest brick and mortar location, customers want immediate inventory availability, fast shipping and a seamless end-to-end purchasing experience. Here's a closer look at how AI and cognitive technologies are helping improve omnichannel fulfillment in a world of rising customer expectations, free 2-day delivery from the competition, and rapidly shrinking margins. What does intelligent fulfillment look like?

November 15, 2017 Written by: Kareem Yusuf, Ph.D As a huge Star Wars fan, I have always wanted to have a set of supernatural powers, such as the ability to sense impending attacks; influence the thoughts of others, known as the "Jedi mind trick;" and even see the future. In essence, the Force – meaning the wisdom, expertise and ability to know exactly what will happen next and what I should do in the moment. Of course, there is only one problem with all this--our current reality. Wilson predicted, the world will be run by synthesizers, people able to put together the right information at the right time and think critically about it to make important choices wisely. And, that is exactly what IBM Watson is doing today.

Want to watch this again later? Sign in to add this video to a playlist. Report Need to report the video? Sign in to report inappropriate content. Report Need to report the video?

IBM Watson Customer Engagement 2,246 views AmerisourceBergen standardize its B2B architecture w/ IBM Watson Supply Chain & Lightwell solutions - Duration: 2:54. IBM Watson Customer Engagement 203 views Use Watson Visual Recognition to enrich video files - Duration: 7:28. Rich Hagarty 51 views Watson IoT: Visual Quality Inspection for Manufacturing Processes - Duration: 12:28.